Week 13

Smart Project

This week was centered directly around our smart project. It was all about the progress that has been made with the product and the customer discovery surveys.

On Tuesday we were able to meet with Dr. Spotts to talk about what we've had so far in relation to the customer discovery memos. We all had gone out to get interviews of our target market, college age students. Along with this we had also gotten an expert survey done by Public Safety to help see if the product would be useful on campuses.

In talking about our discoveries through the survey's we found out that many of the people that would like to buy this product were actually organized people rather than messy as we assumed. We also found that locking yourself out of your room wasn't as prominent as we thought with the surveys we did.

However, when we did our expert survey with Public Safety that had told us otherwise. Public Safety had told us that they get around 5 calls a day for students that have locked themselves out. That is a very prominent number that shows tons of people could benefit from our product. Also from the expert survey we gained the support of the campus police after we described to them our product. They thought it would be a good idea and very helpful to them.

We were also able to refine our target market to the following:

• young, college aged students between the ages of 18 and 25, who consider themselves organized and want to maintain their organized atmosphere.

Thursday during class we were in our smart project groups once again, combined with the engineers this time. We were able to fill them in on what we had finalized for the customer discovery memo and then continued to talk about more and more throughout the class. 

We were able to focus on different maps, like the customer journey map which takes you through the steps the customer will go through that will cause the pain point. Then we would evaluate it and see where our product would go in to help stop the pain point from occurring.

Along with this we were able to do an empathy map that looked more into the customers feelings, thoughts, insights, etc. We used this template to go through the process with our product the Key Keeper.

On top of all this we also started to delve into what our Value Proposition Statement for our product should be. While we didn't get too far with it we will have to work on it in the next week so that we are able to memorize it for our next joint class with the engineers.