Week 15

Meeting with Spotts

Seeing as how the dead animal was still in the Library we had to continue improvising the classes and how we proceeded to learn about our Smart Project. So on Tuesday we were able to meet with Dr. Spotts to take a look at all the work we've been doing for our smart project.

Most recently we worked on our Brand Strategy Memo that overviewed how we want to portray ourselves as a company. We were able to construct our Brand Essence (Reliable, Independent, Attentive) and elaborate more on it through the Brand Voice and Promise. One of our most important promises that relates to our Brand Essence is that we believe customers should be in control. 

Along with the Brand Essence we also had to delve more into our product more. We had to stretch our target market and write a whole paragraph about who they are. Added to this was a list of the features, benefits, and value of our product. The Value Proposition was also finally written out in this part of the memo coupled with the positioning statement that described our company and product along with our tag line: 

"Never forget your keys again!"

The final part of this memo included a Buyer Persona where we had to create our potential buyer and describe basically who they are. We decided on a customer named Olivia, here is who she is:

Olivia is a college student just trying to get her degree. She keeps herself organized but often finds herself rushing around her room before class. Whether it’s because she didn’t give herself enough time, or can’t find her keys that she swears she put down in a specific spot, Olivia is often left locked out of her room. Loves socializing with her friends but will prioritize her class work.

We were also given the task to create a fact sheet that would be put on our table during the Expo for people to take and explore our product even more. Also we were given business cards that we get to design and hand out as well during the expo.

Combined Class

Thursday we were able to get with the Engineers again to go over some more of our final things. We were able to see our final poster which had to be changed last minute because the printer for some reason didn't like the colors and designs we used. 

Then throughout the class we were to update the Engineers on the business aspect of the product while they updated us on the engineering side of it all. We learned about the wiring, programming and manufacturing of the product while the Engineers learned about the value proposition, target market and brand voice.

We then moved onto our elevator pitch that we had had ready for a good bit now. We weren't quite sure how everyone would react to it seeing how it wasn't quite the most orthodox but it gained a pretty large applause after the fact so I take that as a good thing. I'll definitely have to work on memorizing it though for the Expo because it's definitely not something that I'm used to doing.