Tuesday of this week started off with a look at the mind maps along with the advertisements we had to make prior to the class. Each advertisement was geared towards a certain demographic and we got a look at a variety of different groupings.
My own was Cosmopolitan and while there were other classifications that were just like cosmopolitan, they were all slightly different. They could be basically the same group yet they could be different in age, or they could be different in where they reside, or if they have kids or not. The slight differences made all the change when it came to the ads as well.
There were over 60 segmentations on the Prizm website we used to check out the different groups we would be gearing our ads towards. Here is a look at just some of them:
Smart Projects
On Thursday we had another combined class to look at our smart project progress. Since working on it this weekend we had 3 designs for the actual product as well as designs for the logo. The way the class worked that way was we were to first present our refined POV statement and then go on to talk about our different designs. After this we were to take a gallery walk to look at the other groups designs.
The walk was nice to see what everyone else had done with their projects. We were also to give feedback to other groups to help clarify questions or to make opinions on which designs seemed better. Then we were to come back and look at the comments made on our project. Some helped us to select which of our 3 logos might be the best, they can be seen below.
Other comments were more questions as to hazards about our products. Many were confused as to how people would be able to leave their rooms if they were in a rush. We were able to clarify at the end that our product wouldn't restrict access to the door but just give extra warnings to the person so they wouldn't forget their keys. After all of this we are to pick our final designs to be able to start work on making and marketing the actual product.
No comments:
Post a Comment